“The strategic analysis provided by Merav Greidinger and her team has demonstrated an especially professional and creative approach, which we found to be tremendously helpful in designing our brand’s activities since then. There has actually not been another consulting report (and we do have many), so widely and frequently used by our team”.
     
    Mr. Doron Zilberstein
Snacks-Product Manager
Ms. Ilanit Vardimon
Research Manager
     
     
“Though we have extensively researched the Kent brand prior to this project, Merav Greidinger’s team was able to identify and provide new and very important insights to Kent’s equity, optimal target and competitive situation as well as to help us fully leverage the brand’s assets through an optimal new positioning. The strategic analysis, which was extremely professional and insightful, truly contributed to our brand’s successful repositioning.”
     
    Zsolt Zaprel
Area Marketing Research and Information Manager