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| The strategic analysis provided by Merav Greidinger and her team has demonstrated an especially professional and creative approach, which we found to be tremendously helpful in designing our brands activities since then. There has actually not been another consulting report (and we do have many), so widely and frequently used by our team. | |||
| Mr.
Doron Zilberstein Snacks-Product Manager |
Ms.
Ilanit Vardimon Research Manager |
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| Though we have extensively researched the Kent brand prior to this project, Merav Greidingers team was able to identify and provide new and very important insights to Kents equity, optimal target and competitive situation as well as to help us fully leverage the brands assets through an optimal new positioning. The strategic analysis, which was extremely professional and insightful, truly contributed to our brands successful repositioning. | ||
| Zsolt
Zaprel Area Marketing Research and Information Manager |
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