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| Ms. Merav Greidinger with her team, has conducted a major marketing consulting project for Cellcom (the leading mobile operator in Israel). The objective of the project was to identify our optimal positioning when entering the fixed local telephony market (about to open for competition). The significant level of depth, professionalism and creativity of the strategic analysis, provided through this project, was of great value to our plan of launching Cellcom in the new market. | ||
| Mr.
Ziv Stern Director of Marketing New Game Division |
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| It should be noted that one of Meravs spcial contributions to our agency was the Owners Manual she developed for Account Executives, which included a strategic section that developed a common understanding of our core strategic services. To her credit, the manual is being used by the team as a guide for presentations and proposals." | ||
| Richard
A. Peters President Chief Executive Officer |
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